Video Gallery2008 > West Bank: 3-Week NGO Workshop – MEPI
West Bank : 3-Week NGO Workshop – Middle East Partnership Initiative (MEPI)Read Student BiosStudent Video ProjectsDrive The Future — by Nimala Kharoufeh OrganizationInternational Peace and Cooperation Center (IPCC) DescriptionThis PSA targets a young male audience with the message that, “Youth Have The Ability To Lead the Future.” It pictures a hand, in a black glove, representing an older generation of leadership, attempting to start the ignition of a sports car. The engine coughs and stutters, and the music score sounds warped. The next image is of a white glove, symbolizing the new generation of leadership that takes over the task, and starts the engine perfectly. In Arabic, the word to drive also carries the meaning “to lead.” The final image is of a sports car racing up a mountain road and the music score changes to upbeat, contemporary, trance music. |